Toby Pointer
Toby Pointer is a versatile and accomplished professional in the Canadian television and media industry. With a career spanning over 15 years, his expertise encompasses various roles, including editor, producer, director, writer, and motion designer.
Career Highlights
Toby's career trajectory showcases his adaptability and growth in the industry:
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Early Career: He began his career in 2005 at CBC Vancouver, editing segments for the late-night entertainment showcase ZeD.
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Major Networks: Toby worked with several prominent networks, including:
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Global TV (2006-2008)
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MuchMusic/MTV (2008-2012)
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CTV (2012-2018)
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Bell Media (2018-2023)
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Recent Work: From 2021 to 2024, Toby has been associated with Go Button Media
Notable Projects
Toby has contributed to a wide range of television programs and commercials:
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Edited popular shows like "Entertainment Tonight Canada," "Much On Demand," "Video on Trial," and "eTalk."
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Produced content for MTV and MuchMusic, focusing on youth-oriented programming.
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Worked on diverse shows exploring topics such as Buddhism, Judaism, WW2 chemical warfare, and the American Revolution.
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Created YouTube shows: "The Future of Creativity," "The Story of," and "History Bites"
Skills and Expertise
Toby is known for his:
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Storytelling innovation and ability to adapt to new formats and technologies.
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Expertise in creating content for film, TV, and social media.
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Proficiency in editing, motion design, and production
Recent Achievements
In 2024, Toby directed and edited two award-winning short films, "Lilly and Lorenzo" and "Ghost in the Woods." He has also produced and edited shows like "Call Me Mother" and "The Social."
Toby Pointer's career is marked by his versatility, creativity, and commitment to excellence in storytelling across various media platforms. His work continues to resonate with modern audiences and push the boundaries of traditional media.
In June 2022, Toby founded ToPoint Pro, a company specializing in AI-driven video content production. The firm creates, produces, and distributes distinctive content, leveraging artificial intelligence to enhance storytelling.
BIO:
Toby Pointer's journey through the dynamic world of video production, editing, and motion graphics is a testament to his relentless pursuit of excellence and creativity. With a decade of experience under his belt, Toby has honed his ability to bring compelling stories to life, enhancing brand awareness and engagement through visually stunning videos. His career began with a strong foundation in film and media studies from Santa Fe University of Art and Design, propelling him into various roles that showcased his versatility and skill.
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As the driving force behind ToPoint Pro since June 2022, Toby has led numerous successful projects. With his keen eye for storytelling and technical prowess, he elevates client content for marketing and social media campaigns. His collaborative spirit and leadership have been instrumental in developing storyboards and concepts that resonate with audiences, resulting in significant increases in viewer engagement.
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Toby's expertise is not confined to a single aspect of production; he's adept in all stages, from editing to colour grading and sound design, ensuring the highest quality outputs. His tenure at A+ Creative and Go Button Media, among others, highlights his ability to create ads, motion graphics, and engaging video content for a broad range of clients, from Hudson Bay and Estee Lauder to Walmart and HuffPost Canada.
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His early experiences at MTV/MuchMusic and Corus Entertainment, where he edited content for iconic shows and live broadcasts, laid the groundwork for his impressive career. Toby's skill set is vast, encompassing writing, editing, motion graphics, and project management, making him a versatile and indispensable part of any creative team.
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This narrative, grounded in his professional achievements and personal ethos, reflects Toby Pointer's dedication to pushing the boundaries of video production and storytelling. His story is one of constant growth, innovation, and an unwavering commitment to excellence, inspiring those around him to strive for nothing less.
experience
2021-2024
GO BUTTON MEDIA
Shows:
Secret Nazi Science - 2023
Revolutions - 2023
Believe - 2023
Call Me Mother Season 2 - 2022
2018 - 2023
Bell Media
Shows:
Etalk - 2015 - 2023
The Marilyn Denis Show - 2018
The Social 2019 - 2022
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2019 - 2022
A Plus Creative
Worked with various clients, including Hudson Bay, EsteeLauder, Joe Fresh, and Shiseido, creating commercials for TV and social media marketing campaigns.
2018
Huffpo Canada
Show:
BACKEBENCHERS S1
produced branded content and branded entertainment for the HuffPo Canada
2012-2018
CTV
Shows:
Etalk, iHeartRadio, Bravo, Space,
TheLoop.ca and more.
2008-2012
Muchmusic/mtv
Edited scripted and unscripted program for shows for cable channels Muchmusic, MTV, M3, Bravo! and much more.
2005-2006
CBC VANCOUVER
Edited segments and skits for the late-night entertainment showcase: ZeD.
2006-2008
GLOBAL Tv
EDITOR
Edited segments and promos for Entertainment Tonight Canada on Global TV.
Santa Fe University
of art and design
Santa Fe, New Mexico, USA
BA Degree - Class of 1997
Contact
I'm always looking for new and exciting opportunities. Let's connect.
416-824-9233